All Things Considered

Studio
Duke & Duck

Client
NPR

Role
Animation Direction, Storyboard, Animation, Composite

All Things Considered, NPR’s flagship news program, tapped Duke & Duck to help launch their “Just Listen” campaign with assets for radio, digital, social, and OTT television.

I pitched the idea of emerging from a tunnel as the key audio-visual metaphor for the show, which gives listeners a break from all the noise of modern media with a curated offering of the day’s news and culture. From there, we wanted to feature all the ways listeners tune in – and our train car quickly filled up with a diverse cast of characters all going about their daily routine while catching up with ATC.

Each character brought a little of their listening environment along with them, lending the train car a fantastical quality.